Are you happy with your branding and marketing materials? Usually, many small business owners revisit these to check if they needed to be changed or create an entirely different one. It usually happens at the beginning of the year. In this article, we will help you revitalise your brand, ready to be printed by a fantastic printing services such as Tower Press.
Here, we will look at letterheads. We will discuss what is legally required as well as tips that you should consider if you plan to re-design completely. To put it simply, creating a top notch letterhead can be challenging at first. You will find yourself in a constant struggle with the numerous decisions involved in this process. Step back and keep in mind the basics. Let us begin by providing you with a refresher course on the legal requirements.
For sole traders, their business address, VAT number and their own name should be included. For limited companies, the fully registered company name, registered address, place of registration, registration number and VAT number must be included.
Just like sole traders, partnership businesses also have the same requirements. In addition, the names of each partner must be included. If there are a lot of partners included on the list, you may include the address of the main office where all the names can be found.
Keep in mind that there are some general requirements that must be followed. The list should also include the telephone and fax numbers, e-mail addresses, website links, social media accounts, correspondence addresses, VAT numbers, the business’ nature and logos.
Now that we have covered the fundamental requirements, it is time to move onto creating a tactile and eye-catching letterhead. Remember these to avoid the common pitfalls.
1. Simplicity Is Key
Make your finished product as simple as possible. This is one of the guiding principles in designing a letterhead. If there are too many elements, tone down and simplify. The letterhead is a tool used for delivery rather than selling your goods and/or services.
2. Be Keen to Details
You will have to consider specific details depending on the recipient of your letterhead. Customise it depending on the need. For example, if the company that you will be sending it to does not have a fax machine then it is best to omit the fax number.
3. A Reflection of Your Brand
Designing letterheads can be a great opportunity to represent your brand. Strategically place your branding information in a prominent position. The colour scheme, imagery and font that you will use should be in line with your brand.
4. Maintain Equilibrium
The positioning and alignment of each individual design element should have balance. The size and shape of the letterhead should be in equilibrium with the shape of the images. In this way, you will be able to create a connected design.
5. Choose the Colours Wisely
Colour will play an important role in order to catch the attention of your reader. It should be used wisely. If you want to highlight a certain area in your letterhead, you can harness the use of colour. Do not take this lightly as it can make or break your design’s success.
A quality letterhead is not impossible to achieve. Remember these tips and requirements and you are sure to design a quality letterhead that would best represent your brand.